Saltchuk

Executive Summary & Manifesto

With a majority of its customers located in some of the most remote parts of the country, Saltchuk Aviation delivers vital logistics to families and businesses otherwise isolated from the world. Saltchuk hired the agency I supported to generate a refreshed brand messaging platform (the executive summary and corresponding manifesto) from which all other strategic communications could be derived. I was tasked with distilling the information gathered from key stakeholder interviews into a belief, purpose, and value statement, as well as a longer-form manifesto declaring Saltchuk’s unique, impassioned point-of-view.