Stand Together Ventures Lab

Brand Value Story & Microsite

Stand Together Ventures Lab (STVL) is a unique player in the venture capital space, investing in radical solutions seeking to solve society’s biggest challenges. STVL needed to stand out from the competition by compellingly communicating the prowess and pedigree of its bench and resources, while also shining light on the altruistic heart of its organization. 

By utilizing refreshed brand positioning and leading a series of interviews with its executive staff, I was hired as the Senior Copywriter to generate STVL’s brand value story––an essential piece of brand direction that guides the overall narrative, specifies the value props, and ultimately unifies employees around a company’s core beliefs. The brand value story serves as an anchor from which all other strategic communications are derived.

It’s from this brand value story that I also developed the copy for STVL’s new microsite. This microsite targets entrepreneurs and founders pursuing long-term company building partnership. In simple but potent language, this landing environment comprehensively addresses STVL’s core issue areas as well as the stages of growth (and accompanying pain points) its target audiences operate from. The microsite is set to launch December 14, 2023.

Following the successful distribution of the brand value story, STVL hired the agency I supported to develop their company microsite, driving $35k in additional revenue for the agency.