Learning Lab

Microsite & Event Collateral

Functioning as the Senior Copywriter on the project, I developed their microsite copy, bifurcating messaging to target the challenges faced by education entrepreneurs, as well as those faced by students and their families. I was also asked to develop supporting event collateral for the initiation of construction at Learning Lab’s permanent location. For this project, I leveraged a similarly bold, aspirational tone in order to attract attendees and supporters. Event collateral can be explored here: https://tinyurl.com/learninglabevent